“Someday” Communicates to Me

OK, so while this post is related to my stated topics of choice, it does divert a bit. (Perhaps I should start a second blog that’s more like a certain P. Hilton’s?) I had a debate with a friend of mine recently over, of all topics, the importance of Nickelback. If you aren’t familiar with this band, they are a handful of men whose lead singer belts out songs about everything from Spiderman to the state of the world. He sings in this sexy gravely voice, that to me, says volumes.

And there began our dispute. My friend who shall remain nameless asserts that this band has nothing to say, that they are a pop-culture creation (pretty on the outside, empty on the inside) not worth the investment of the time it takes to listen to them. I on the other hand feel that whether or not they write their own songs (they do), they have a certain effect that can’t be discounted.

Why is that important? Because I think that’s what most of us strive for in some way, however small – to make an impact. Does it really matter if everything you sing about has obvious political or social importance? I don’t think it does. If you are able to communicate your message, whatever that message happens to be, then you are one step ahead of so many others. And, as my friend would argue, what if that message is just about the accumulation of money and fame?

Then I can smile as I enjoy their music knowing that in a small way I have helped them reach their goal. (Hey Chad, if you need a publicist…!)
nickelback.jpg

Image: Idolator.com
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Roadkill Is Not Pretty

Alright, so this is going to be a bit of a rant. As I was walking home from class tonight I had an encounter that made me start thinking a little deeper about the ease of instant communication and the hazard it poses when not used properly or safely.

I had just started across a cross walk, minding my own business, at a light with the walk signal on (in other words, safely and legally) when this twit on cell phone comes inches from plowing me into the pavement. Now I’ll grant it was dark and she had a car full of friends, but excuse me… I don’t think that’s a valid excuse. Put the phone down girlie and pay attention to your driving.

I love my cell phone almost as much as I enjoy driving but have I ever been that oblivious or that hooked on my instant gratification (read: cell phone) that I’ve done or almost done heinous damage to innocent pedestrians? Not that I know of. OK, so that isn’t saying much but at least I have no questionable tissue samples lodged in my tires or heart stopping moments that wake me up in the wee hours.

To elaborate on “properly”: There are alternatives to a hand held cell phone. Yes folks, in this age of quick and easy communication, there are gadgets to make it both safer and more convenient to have that conversation that can’t wait until you park your car. Try Bluetooth, try using your speaker phone, heck – try waiting until you are stopped at a light and ask them to call you back using that great technical innovation called speed dial. Picture: Sticker Giantphone.gif

A Layered Approach?

I am a Bloglinesaddict, I can’t help it. The ability to read the headlines from my favorite sites ALL AT ONCE… wow! Today one of my favorite bloggers, Seth Godin, wrote about organizations being bound by restrictions, practices, etc. that prevent them from “layering” and thus growing. I love the idea that we have a term for the sort of approach that best helps a company (a person?) to grow. And I like Godin’s term. It works. We are merging so┬ámany different aspects of communication at an ever expanding rate, much like the idea of the universe billosign.jpgwing out and out and out…

The complexity of how marketing, PR, advertising and other forms of communicating with the public for commercial reasons are now intertwining is astounding. It’s crucial for a company to apply the layering approach that Godin mentions. We can no longer afford the time to plot and plan and finally, present. The universe is expanding and you have a choice to make – are you going to grow with it or fight against it? I have an idea which one of you will win.

The Long Tail and PR..?

me-blog.jpgWelcome to PR’s Long Tail, a site dedicated to the ever-changing world of public relations, social media and marketing communications. More than ever before we see these areas overlapping, merging and growing into a creative atmosphere that knows no boundaries. My blog is devoted to discovering all the ways in which micro-communities work to influence companies, products and people.

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