A Layered Approach?

I am a Bloglinesaddict, I can’t help it. The ability to read the headlines from my favorite sites ALL AT ONCE… wow! Today one of my favorite bloggers, Seth Godin, wrote about organizations being bound by restrictions, practices, etc. that prevent them from “layering” and thus growing. I love the idea that we have a term for the sort of approach that best helps a company (a person?) to grow. And I like Godin’s term. It works. We are merging so¬†many different aspects of communication at an ever expanding rate, much like the idea of the universe billosign.jpgwing out and out and out…

The complexity of how marketing, PR, advertising and other forms of communicating with the public for commercial reasons are now intertwining is astounding. It’s crucial for a company to apply the layering approach that Godin mentions. We can no longer afford the time to plot and plan and finally, present. The universe is expanding and you have a choice to make – are you going to grow with it or fight against it? I have an idea which one of you will win.

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